What is the sales forecast for today? Oh, let me guess? NOT!!!! Absolutely no guessing allowed. Forecasting is serious business.
If you look into successful companies, one trait will be prevalent, accurate forecasting. They demand predictable, accurate, dependable, (PAD) forecasting from sales. There is no way around it. The C suite can run the business if they know what is going to close on a daily basis, critical decisions can be made. Trust me when I share that the C suite will support, endorse and go to the ends of the earth if you provide them with daily accurate forecasting. They need to count on sales to deliver when they say they will deliver. I take the guess work out of forecasting by going through all the necessary qualification steps on a daily basis. Then with confidence I make my (PAD), predictable, accurate, dependable forecast to the C suite.
Forecasting will either make or break a company. Be part of the making.