 Oh wow, what a story I am going to share. This story changed my life as well as many others, I kid you not! I had started a job in ATL back awhile ago. I was the brand new sales rep and a VP within the office decided to have fun with the new rookie. He was a joker. Everyone has come across a joker that does not know when to stop, right?!! Well he joked 24/7 so you never really did know when he was serious. Here I am a rookie and this VP calls me into his office. "Hoyt, I have a lucrative lead for you in Charlotte, NC. Pack your bags and get up to see my CFO friend at Presbyterian Hospital. He is waiting for you tomorrow at 8 am. WOW, I am going to be a star. Went home, packed my bags, flew out that night, leaving myself room for error, landed in Charlotte, got a rental car, did a dry run, rode to the hospital so I knew where I was going in the morning. All set. I bedded down, got a good nights sleep and was ready to SELL and make the VP proud. Only to find out that when I showed up to the hospital that the name of the fella that the VP shared did not exist. The VP duped me. I was furious to say the least. Came back to ATL, met with the VP the next morning and shared that the person that he asked me to go see in Charlotte did not exist. He said, "come on Hoyt, I was kidding dude!!" That is when the word Iacocca showed up. I came up with a key word that means, "I am telling the truth, you can trust me I am not joking." Whenever I am in conversation with someone who knows the meaning of Iacocca the word comes up a lot. In today's world it is nice to have a go to word, in this case Iacocca cuts to the chase and says come clean, tell the truth, no lies. When someone throws an Iacocca at you, you better come clean. Hey Paul, "where are you from?" I respond the moon, "no really where are you from," the moon, "Iacocca", okay ATL! Iacocca boldly says stop the joking and give me the truth. I love it and my family and friends use it all the time. Spread the key work - Iacocca. Do you need a key word to keep the truth working for you? Try Iacocca, it works.
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